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Hooplagers: The Lager Hoopla!

Have other plans for July 20th? Cancel them.

Float around one of our oversized pools while you get your mug filled with a refreshing lager, or relax on our sandy beach, Wibby Riviera style!

Live island music will be pumping from our shaded pavilion's main stage or hit the silent-disco-arcade taking over our blacked-out, air-conditioned taproom.

We'll have Unlimited Pours & Limited Ticket packages available for purchase May 1st... MAY DAY... MAYDAY!

This is a FOOD DRIVE EVENT - all attendees MUST bring 1 non-perishable food item for entry!

Hoopla [hoop-la]: bustling excitement surrounding an event
Lagers [lah-gers]: colorful beer styles, exceptional structure, aroma, flavor & finish

Festival tickets include:

AWARD-WINNING BEER! Unlimited lager pours from 45 breweries in a commemorative mug, a legit pool+beach party. Moving the sand between your toes to Pan Association (steel drums) with a refreshing lager in your hand will bring the island vibrations to anyone.

We’ll have artisan vending, crafty interactive, outdoor games, food trucks and beyond…

This incredibly RAD day would not be possible without our Sponsors! HUGE Thanks to First National Bank, Visit Longmont, Martin Marietta, Colorado Materials, Inc., Cheese Love Grill, and Zeal Optics! We are so grateful to each and everyone of our industry partners!

Events in the past have supported the efforts of Firehouse Art Center, Art Walk, Bicycle Longmont, Foothills United Way, OUR Center and Out Boulder County and Conscious Alliance, Habitat for Humanity of the St. Vrain Valley, Safe Shelter of St. Vrain Valley, HOPE for Longmont and more in the spirit of community resilience and vitality.

Hooplagers, the lager hoopla!
Lager Fest, #LagerLove and Lager On…

Tickets launch May 1st! for details!
12:15 VIP | 1PM GA *prices are more at the door!

Please direct all inquiries regarding participation and rare sponsorship opportunities via email to